Video marketing: A powerful tool for business growth


Video marketing is a powerful tool for businesses looking to promote their brand and connect with their audience. Given the ever-growing popularity of video content on social media and other online platforms, it’s hardly surprising that an increasing number of businesses are pivoting towards video marketing. In this post, we discuss the benefits of video marketing and demonstrate how Bigfish Animation can assist in creating engaging and effective marketing videos.

Why engage in video marketing?

Businesses should employ video marketing because it’s an influential tool in achieving their objectives. Firstly, video content is visually appealing and can stir emotions, leaving a lasting impression on viewers. This makes the audience feel connected to the brand, fostering long-term relationships.

Secondly, video content can be easily shared on social media and online platforms, enabling businesses to reach a larger audience and amplify their brand recognition and engagement. Furthermore, video marketing can enhance audience interaction through the use of interactive elements and by encouraging participation in contests and challenges.

Thirdly, video marketing can stimulate sales by convincing customers of the value of products or services. Videos can help customers comprehend complex products or services and can illustrate how these can be implemented in daily life. By sharing customer stories and testimonials, video content can also build brand trust and persuade potential customers to make a purchase. In addition, videos can serve as a call-to-action guiding potential customers towards the purchasing phase of the customer journey.

Creating video content

As a business, you want a video that resonates with your brand identity and speaks to your target audience. That’s why it’s crucial to collaborate with an agency that understands what sets your business apart and what appeals to your audience. At Bigfish Animation, we have extensive experience in creating videos for various businesses. We can assist in ideation and in producing videos that cater to your business’s needs. We offer a dedicated no-obligation creative session where we brainstorm with you about the perfect video for your company.

During this creative session, we can exchange ideas, discuss your company’s vision, and employ our expertise to find the best solutions. We will collectively identify what works and what doesn’t for your audience and how we can create a video that resonates and inspires.

If you wish to have a comprehensive video marketing plan and strategy, get in touch with us!

Looking for a solution to your problem/question?
Ask one of our 24+ experts in a free creative session.
Portrait photo of Jeroen Westenbroek, Managing Director at Bigfish, against a red background.
Managing Director
Jeroen Westenbroek
Frequently Asked Questions
What is video marketing?

Video marketing is a form of marketing where businesses use video content to promote their products or services. The goal is to inform, entertain, inspire, and persuade the audience. Through video marketing, businesses can reach their audience via social media and other online platforms. Having a marketing video crafted by a professional agency can help in creating effective video content that meets the business’s needs and appeals to its target audience.

Why does video marketing work?

Video marketing works because it’s a powerful way to convey brand messages and reach the audience in a visually compelling manner. Videos can evoke emotions, narrate stories, and engage the audience with the brand. Through the use of video content, businesses can deliver their message effectively and convince customers of the value of their products or services. Working with a professional video marketing agency, like Bigfish Animation, can aid in creating appealing videos that meet the business’s needs and align with its target audience.

What's the advantage of video marketing?

Video marketing engages the viewer with the brand. With videos, businesses can evoke emotions and narrate stories that stick with the audience and convince them of the value of products or services. A professional video marketing agency, like Bigfish Animation, helps businesses in creating these videos. This not only leads to greater engagement but ultimately, higher revenue.

What is the power of video?

Video works better than images as it offers more opportunities to tell a story and evoke emotions. Videos also provide the capability to present information dynamically, making it easier to comprehend and communicate complex ideas.

What are video marketing trends?

Live video: Live streaming video has become popular on social media platforms, allowing businesses to communicate with their audience in real-time.

Interactive video: Interactive videos give viewers the chance to participate in the content and engage with the brand.

360-degree video: 360-degree videos offer an immersive experience, enabling viewers to be a part of the video.

Personalization: Personalization of video content provides businesses the opportunity to tailor their message to specific audiences and individual viewers.

Short-form video: Short videos, like TikTok, Instagram Reels, and Snapchat, have become popular and allow businesses to convey their message quickly and effectively.

Video SEO: Businesses should optimize their video content for search engines, just like traditional SEO, to increase the visibility and reach of their videos.

What is the best video format?

There’s no one-size-fits-all answer to what the best video format is, as it depends on various factors such as the video’s purpose, the target audience, and the platform where the video will be posted. Some of the most popular video formats include MP4, MOV, and AVI. It’s important to consider on which devices the videos will be viewed and what file size is suitable for the intended audience. Additionally, certain platforms may have specific requirements for video formats and quality. Therefore, when creating videos, it’s advisable to consult with a video marketing agency or a technical specialist to determine the optimal video formats and settings for the intended purpose.

Have a look at the case page for more details.