Engaging Social Media Video Content

On social media, you only have a few seconds to catch (and hold) attention, and animated videos are the perfect content for that. Not only are they visually appealing, but they also elicit a response.
Commissioning the creation of a social media video for an Instagram post featuring a hand holding a magnet, attracting likes and comments.

Your animated message creates the response with your target audience just as you envisioned. Because animated videos are so engaging, they are perfect for websites and advertising campaigns. One major advantage of animation: it’s easy to divide in shorter parts, meaning you can cut a longer video into short segments for social media. Looking to create a social media video? Stand out from the overwhelming content flood with brief, catchy animations.

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Jeroen Buurman
ANWB - Brand Marketeer
 Bigfish is the preferred supplier for ANWB. They're a customer-centric animation agency that operates swiftly, requires minimal instruction, thinks creatively, and seeks solutions even under tight deadlines. They're an excellent partner to work with.
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Oresta Druiven
ASML - Branding & Content
Bigfish excels at transforming ASML's intricate processes into comprehensible content using animations, infographics, and illustrations. Embracing a hands-on approach, they delve deep into the subject matter and proficiently articulate our complex processes.
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Merel Martensen
Eneco - Brand Manager
Working with Bigfish is such a pleasure! Quick turnaround times, excellent work quality, and great people to collaborate with.
Potrait photo of Maarten Kleingeld. Brand Coordinator at ProRail
Maarten Kleingeld
Brand Coordinator at ProRail
Working with Bigfish is a pleasure. They respond quickly to inquiries and requests, and have a knack for transforming complex subjects into beautiful, clear animations and (info)graphics.
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Lichelle van der Wiel
Marketing Manager at Rinkel
What makes collaborating with Bigfish so enjoyable is the swift communication, creativity, and flexibility of the entire team. It was no easy task, but we're highly satisfied with the end result!
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Commercial Director
Sander Groenewege
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Managing Director
Jeroen Westenbroek
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Creative Director
Luc Lutters
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Creating social media videos

Crafting short snippets for social media is an art form. An art form which holds immense communicative value. Hence, it’s smart to consider creating a social media video. We’ll happily select the best pieces together. We’ve been making social media video content for years and know how to employ it most effectively. We often devise efficient content strategies, a benefit of our years of experience!

Want to create a social media video as efficiently as possible? We optimize the segments perfectly for your social channels, ensuring they’re as appealing and impactful as possible. Interested in a short social video? Keep this in mind from the briefing or creative session of the original video, as it simplifies the subsequent division of the longer animation. It ensures you quickly made ideal web content and surprising input for commercials and social media campaigns.

Web content

Animation and film are becoming increasingly accessible and hence, increasingly utilized. Particularly online, on both social media and websites. On ever more fleeting media, you can quickly convey complex matters, such as instruction videos on your website, creating a social media video, or a 2D animation for your organization’s intranet.


Animations are also highly suitable for advertising purposes. With a brief, appealing animation, your message comes across quickly and clearly. And the best part: without boring your audience. Bigfish has a deep understanding of brands. So, no matter where you want to use the animation – in a TV commercial, on social media, or on your website – we ensure your message genuinely resonates, and your brand gets a boost. Years of experience in film, animation, and TV means we precisely know which formats to use.

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Creating social media videos for social campaigns

Looking for social media content? Animations are often used in social advertising videos on social media platforms like Facebook and Instagram. However, the selection on social media is rather overwhelming. Want to outsource social media videos for your company? We’ve been creating social media content for years. Our designers and editors know how to make your animation stand out from the crowd. A clear content strategy for social video marketing ensures that your message really hits home; reaching exactly those people you wish to inform, influence or motivate to take action.

Frequently Asked Questions
What is social media content and what is it used for?

Social media videos are used on social media platforms like Twitter, Facebook, TikTok, Snapchat, Instagram, and LinkedIn. They’re designed to grab the attention of your target audience and deliver a message. They’re ideal for reaching your target audience quickly and directly. For example, to promote an action or your brand, or to present a product or service. These kind of short snippets are often easily cut from longer (animated) films, especially if this has been taken into account from the start.

How much does creating social media content cost?

This depends on a number of factors, but when combined with a (longer) 2D or 3D animation, the costs are quite reasonable. Especially if the desire for this content is clear from the start of the project. To create social media content, we usually cut short fragments from a longer animation. That’s why we often start projects with a creative co-creation session. This session discusses any potential cutting, so that we can take this into account from the conceptual phase.

Why should I let Bigfish Animation create my social media content?

Bigfish Animation has extensive experience in creating effective and eye-catching social media content. To deliver your message and story as attractively as possible, we work closely with you. We understand brands and would be happy to assist you in building a strong online image.

Do you also help with the rollout and/or online placement of social media content?

Absolutely. One advantage of our years of experience is that we often assist in setting up an effective content strategy. Want to know how? ☎ 085 – 11 18 877

How long can a social media video be?

Normally, the purpose of the video and the complexity of the message determine the length of a video. However, you shouldn’t forget the social media aspect of these kinds of videos. There’s no medium where viewers are more easily distracted. Therefore, we keep these videos as short and concise as possible. So, consider this when determining your message. Perhaps two short videos each with their own clear message are more effective than one slightly longer video.

Have a look at the case page for more details.