Creating Infographics

What is an infographic? It's a concise summary of information and data, typically a blend of images, icons, and text.

Whatever it takes to make your complex message clear, we can do it. We can even create interactive infographics that reveal data when scrolled over or clicked on. We are here to help you find the perfect format for your message. If animation or video is not suitable, and you need an infographic created, we are eager to work with you to produce a unique infographic tailored to your needs.

Choosing Between Interactive and Static Infographics

Infographics can be used for various purposes and come in many forms. A static infographic makes things quickly and clearly comprehensible, perfect for presentations and meetings. For greater engagement and impact, consider creating an interactive infographic. It allows you to include a wealth of information without it appearing cluttered. It’s a layered yet compact way to represent different subtopics.

Looking for a solution to your problem/question?
Ask one of our 24+ experts in a free creative session.
Portrait photo of Sander Groenewege, Commercial Director at Bigfish, against a green background.
Commercial Director
Sander Groenewege
Portrait photo of Jeroen Westenbroek, Managing Director at Bigfish, against a red background.
Managing Director
Jeroen Westenbroek
Portrait photo of Luc, Creative Director at Bigfish
Creative Director
Luc Lutters
Photo of Youp. Office dog at Bigfish.
Office Dog


Interested in creating an infographic? Our infographic illustrators ensure your infographic is visually appealing. We highly value the active involvement of our clients in our processes, as it leads to more effective projects with better results. We ideally kick-off projects with a creative session where we develop initial ideas together – a fantastic starting point for a successful collaboration. Read more about these creative sessions or request one immediately.

Cost of Creating an Infographic

Wondering about the cost of creating an infographic? It’s not surprising that several factors influence this, such as the scope and complexity of the subject, whether interaction is desired, visual preferences, and where the infographic will be used, like in social media. We are happy to provide a custom quote at affordable rates, although we will require more input from you.

Please feel free to contact us for a quote

We Generate Value for Your Queries with Digital Content

Process for Creating an Infographic

What’s involved in creating an infographic? Everything starts with establishing the purpose of the infographic and what you want to achieve with your target audience. It’s also crucial for us to have a clear picture of this audience. This will be clarified during the project’s kick-off (the creative session or briefing).

From this, we define the message. The objectives and the target audience significantly influence the style and design choices. The look & feel and tone of voice are decided accordingly.

Proud of Our Customers
Potrait photo of Jeroen Buurman, Brand Marketeer at ANWB
Jeroen Buurman
ANWB - Brand Marketeer
 Bigfish is the preferred supplier for ANWB. They're a customer-centric animation agency that operates swiftly, requires minimal instruction, thinks creatively, and seeks solutions even under tight deadlines. They're an excellent partner to work with.
Portrait photo of Oresta Druiven, Branding & Content at ASML
Oresta Druiven
ASML - Branding & Content
Bigfish excels at transforming ASML's intricate processes into comprehensible content using animations, infographics, and illustrations. Embracing a hands-on approach, they delve deep into the subject matter and proficiently articulate our complex processes.
Portrait photo of Merel Martensen, Brand Manager at Eneco.
Merel Martensen
Eneco - Brand Manager
Working with Bigfish is such a pleasure! Quick turnaround times, excellent work quality, and great people to collaborate with.
Potrait photo of Maarten Kleingeld. Brand Coordinator at ProRail
Maarten Kleingeld
Brand Coordinator at ProRail
Working with Bigfish is a pleasure. They respond quickly to inquiries and requests, and have a knack for transforming complex subjects into beautiful, clear animations and (info)graphics.
Portrait photo of Lichelle van der Wiel, Marketing Manager at Rinkel.
Lichelle van der Wiel
Marketing Manager at Rinkel
What makes collaborating with Bigfish so enjoyable is the swift communication, creativity, and flexibility of the entire team. It was no easy task, but we're highly satisfied with the end result!
ProRail logo

Information Analysis

Next, we gather the information that needs to be included in the infographic. This can be anything from research results to statistics, predictions, and so on. This data is organized and prioritized to clearly identify the main points to communicate.

Structure & Interaction

This is the point where the process for creating static infographics differs from creating interactive ones. For non-interactive versions, we determine the structure of the infographic and invite your feedback.

For interactive infographics, we start with interaction design. User experience (UX) and the degree of interaction (UI) are critical in this phase. We discuss the UI/UX design thoroughly with you to ensure the infographic’s user-friendliness.

Sketch, Visual Design & Finalization

After establishing structure and usability, it’s time for sketches and wireframes. We ensure that these align perfectly with the branding of your product, company, or organization. The goal is to make the infographic seamlessly integrate with your other communication and/or marketing materials.

The sketching phase leads to a visual infographic design: the visual blueprint of your infographic. Once approved, the static infographic can be finalized and delivered. The interactive infographic then enters an intensive phase.

Finalizing an interactive infographic involves a ‘development & implementation’ phase. Here, different elements are made clickable. Implementation also means extensive testing. Once this is satisfactorily completed, our infographic creators deliver the interactive infographic.


Our infographic studio can deliver infographics in different formats, depending on how and where you plan to use it.

Creating high-quality infographics is a time-consuming process, but the result is worth it. A well-informed and engaged audience leads to higher conversion rates. We have all the expertise and experience necessary not only to inform your audience but to captivate them!

Interested in creating an infographic animation? Please feel free to contact us for more information.

Have a look at the case page for more details.