The impact of VR experiences on marketing

By now, we know all about the power of animation in marketing. At Bigfish, we’re always looking for the next big breakthrough in digital storytelling, and we’re excited to dive into the new possibilities of animation combined with Virtual Reality (VR). This is also known as VR experiences. The combination of animation and VR are a revolutionary way to bring stories to life like never before.

Immersive experiences

Marketers know better than anyone how important it is to reach a target audience in the most optimal way. And what beats an immersive experience, where someone is completely immersed in a story. VR allows users to be fully immersed in a digital world. By adding animation, we can fill these worlds with colorful, dynamic characters and environments that would otherwise be impossible. Whether an imaginative adventure or a realistic simulation, VR and animation make the unthinkable possible.

Emotional connection

Marketing and emotional connection often go hand in hand. One of the biggest benefits of VR is how it can evoke emotions from users. Animation enhances these emotional connections through expressive characters and engaging visuals that resonate with a wide audience, from young to old.

Boundless creativity

The combination of VR and animation offers designers the freedom to unleash their creativity. Without the limitations of the physical world, our creatives can create new concepts and fantastic worlds that previously existed only in the imagination. Of course, specialized experts should be used for this, because the skills required to create a VR experience are very high.

Applications across industries

From education to entertainment, and real estate to healthcare, the applications of animation in VR are virtually endless. Any business can take advantage of this technology to present their products or services in an innovative and interactive way

Engaging marketing tool

Following on from the paragraph about an immersive experience, VR increases so-called “engagement. As users become more involved in your story, results will undoubtedly increase as well.

In addition, by leveraging animation and VR, you can differentiate yourself from your competitors. A customized VR experience that highlights your products or services can leave an unforgettable impression on your target audience.

At Bigfish, we pride ourselves on our forward-thinking approach in combining technology with creative storytelling. Want to see how animation and VR can transform your brand? Contact us for a demonstration and get inspired by the possibilities. Also, don’t forget to check out the case of NorthC where we developed a VR experience for them!