Yes We Can Clinics
Can you create a human and captivating animation for our new app 'Campfire'?
Yes We Can Clinics is always at the forefront of innovation. They recently launched the 'Campfire' app. After their intensive 7-week program at the clinic, young people also receive ten weeks of aftercare. To maintain communication after this period, 'Campfire' was introduced. It is an app that allows young people and mentors to communicate anonymously in a controlled and safe environment. The app helps in sustaining one's recovery even after treatment.
Project Brief
The main objective of the animated video is to promote awareness of the app. We want to convey what the app is, what it does, who it’s for, and how it works. At Yes We Can Clinics, unconditional warmth and safety are core values. The animation should reflect this atmosphere. It’s important that the target audience perceives the app as powerful and valuable.
Seeking Inspiration
To gather inspiration, we spent a day at the clinic. We had the privilege of witnessing firsthand what goes on within the walls of Yes We Can Clinics, and the stories and impressions truly touched us. This experience provided us with the framework to develop a strong concept.